By Claire Florine | Instagram: @claireflorinewrites

In our fast-paced society that is generally obsessed with instant-gratification, a new speed of fashion is taking root in the wardrobes of a wide variety of women. Some call it “slow fashion;” others “ethical shopping,” and can involve extensive brand research as well as the creation of the ever-so-popular yet elusive capsule wardrobe.

Being a recovering retail therapist and a “wannabe” minimalist, I have to admit that my curiosity was piqued at this also environmentally friendly and sustainable shopping trend. I have been trying to simplify all of my purchasing needs, but have had to really zero-in on clothing due to a mild obsession with it. Yes, I am a true lover of getting dressed, and yet I cannot help but to feel convicted by the heaps and heaps of clothing that I have cycled through, even just in this past year.

When I first began looking into the idea of slow fashion and ethical shopping, I did some research on the harm that cheap clothing and our consumption of it has done to the environment and to the lives of underpaid textile workers. This sickened me enough to look further. I came across some wonderful brands that are ethically made and pay their workers a fair price. This seemed like the jackpot. I could now select what I wanted to buy from these sellers, and feel good about my clothing choices as well as look like the “fashionista” I shamelessly want to aspire to.

Not so.

Because the truth is, in order to fully embrace ethical and sustainable shopping, I had to first change my “fast-fashion” mindset.

I came to this realization rather quickly. Because what you will notice about the best of these ethical brands is that they are a little pricy. And rightly so! They pay their workers well and use only the best, natural, and sustainable materials so that your clothes will not only look and feel amazing, but will last a long time. These clothes are not meant to be cycled through by fickle “fashionistas” who follow trends like twitter tweets. They are meant to be invested in by mature women who know their style, body type, and preferences, and have enough self-respect and earth-respect to take care of their clothing for the long haul.

I’ll admit that I had some serious changes to make, and I am still on this “slow fashion” journey. But over the past few years, I’ve learned a few good tools that have helped me become less wasteful, more mature, and yes, I still love the act of getting dressed each morning.

First, ethical shopping begins by looking into our own current wardrobe for what we “need.” If there are gaping holes in our closet collection (and let’s be honest, usually there aren’t), then we can figure out what’s most important to us: fair wages, natural materials, handmade, waste-free packaging … It’s hard to get all of these things in one, so we have to do our research and choose what most convicts our hearts. Invest in the brands that best encompass your convictions and purchase from them only what you absolutely need.

Okay, so say there really are gaping holes in your wardrobe. And say you want to curate a fairly modest capsule wardrobe by exclusively shopping ethically. How do you do this without breaking the bank? My simple answer: shop second hand.

My simple answer: shop second hand.

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This way, you opt out entirely from the production of more clothing, and you also save someone else’s rejects from being disposed of in an environmentally unfriendly fashion (pun intended). Vintage Etsy sellers work fine, but so does your local Goodwill or consignment store. In fact, bring your own bag to a thrift store and you’ll even be saving valuable paper and toxic plastic packaging that the expensive ethically made, hand-dyed linen dress would have been shipped in. Win. Win.

But most of all, get in the habit of shopping out of necessity, not boredom or trend following.

Begin with resourcefulness—gratitude is what I like to call it—and practice freeing yourself from the need to shop for more entirely. You can make what you have work well in many cases, especially if you take good care of the things you already own. No need to throw away all of your tops from Target just because they aren’t ABLE or Everlane—that would be adding to the “fast fashion” problem. But evaluate what you think are your fashion needs and check that they aren’t just desires: do you really need a fall dress for that wedding coming up, or can you throw on your black beaded cardigan and some floral-print leggings to enhance a dress that’s already hanging in your closet?

What I have found is that limitations can help you be creative and sustainable. Put on blinders if you have to: unfollow fashion Instagram accounts that tempt you to shop for more, avoid catalogues or clothing boards on Pinterest, and unsubscribe from newsletters from online stores.

My favorite practice that helped me tremendously in this area was to wear only 10 items of clothing for an entire month (underwear not included). This helped me evaluate my style as well as the versatility of my wardrobe. I came out on the other end far more content with my own closet and my desire to shop dialed down drastically.

However we decide to change our fast-fashion mindset, we must see this as the first step to take in embracing ethical shopping. Otherwise, we will simply cycle through more expensive, albeit sustainable, clothing in our ever-changing “capsule wardrobes,” which will end up in a landfill releasing toxins into the already polluted air. I think we can all agree, fashionista or not, that this is so not the point.

About Claire:

Claire Florine is a writer living on the Far Southside of Chicago. Wife to a visionary, mommy to two wee ones, and a lover a good cup of black coffee, she seeks to simply life by pursuing meaningful minimalism, gobs of gratitude, and contentment in all situations. Find her writing at www.thewannabeminimalist.com. Follow her on Instagram and Facebook.

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By Beth Watkins | Twitter: @iambethwatkins

Three Reasons to Shop Ethically…

1. It takes profits away from companies who hurt people.

The fashion industry is one of the biggest agents of slavery across the globe. Child labor is alive and well. Rivers downstream from the factories that dye our jeans and t-shirts are poisoned, leading to failing crops, lost farms, and whole villages of people who are incredibly sick. Garment workers for beloved brands are routinely physically and sexually abused. Lives and communities are being devastated by low wages, pollution, and cruelty and oppression by those who hold more power than they do. Divestment from these practices hurts the profits these companies make on the literal backs of others. And because there are alternatives I can mostly afford, there’s no need to encourage or reward companies doing evil.

2. You’re not complicit in a system dependent on the marginalization of people in order to function.

It’s a harrowing truth that, even with the best of intentions, all of us are complicit in modern-day slavery. Even if we could all afford fair-trade-everything all the time, we’re still complicit in slavery somewhere along the line (you can have a look at your slavery footprint here). Getting out as far as possible is good for our souls – if I want to be a person who loves my neighbors, how can I support a system that hurts them? May I not be one who sells the needy for a pair of sandals (Amos 2:6).

3. Ethical shopping supports people doing the right thing.

Most of the clothes and shoes we buy rely on highly skilled labor. I’m amazed by what artisans, makers, and craftsmen are capable of, and it’s good to support their work directly, or by companies who treat them like imago dei. The choice to pay employees a living wage and using materials that don’t harm makers or the environment are expensive choices to make. Businesses don’t make these choices for fun , but from principle. Responsibility, as well as from consumer demand. Those who make the hard choice deserve positive reinforcement – and yes, financial reward to cover the cost of the work.

…and Four Reasons Not To

With that said, consuming ethically isn’t as simple or straightforward as it seems. In fact, there are some reasons why maybe you shouldn’t shop responsibly.

1. Things can get real elitist, real fast.

Buying ethically is great – for those who can afford to do it. The price of single items from ethical brands can easily run into the hundreds of dollars. Ethical fashion becomes the domain of a white, middle-class, Instagram-influencer culture very quickly, with garments privileging those with small waistlines and large wallets. Sure – a conscious lifestyle can seem like the way everyone should be living, but if it’s out of reach for those who make $20,000 a year, is it truly just?

2. Turns out some of it isn’t even that ethical at all.

Many companies touting themselves as green or ethical are guilty of greenwashing – posturing themselves as ethical as a marketing strategy instead of a commitment to any actual positive good or change. Given the costs of ethical production, many big companies prefer to make small, nominal steps – and still reap the financial rewards from customers who have been led to believe they’re making better choices.

While it’s important to pay a living wage to garment makers, how ethical is a company if the fabrics and materials they used aren’t sourced ethically? When “ethical” is a marketing strategy and not a commitment, the results can be almost as bad as non-ethical options.

3. Ethical consumerism makes us worse people.

Studies show humans are permissive creatures who run on trade-offs. Thanks to the “halo effect,” we are more likely to cheat and steal after purchasing something we perceive as “ethical.” We also end up looking down on others – Hannah of Life+Style+Justice says: “There are certainly feelings of superiority that can come with making good choices, or what I perceive as the best choices, that’s quite prideful and ugly.”

Those are sins of commission, but there are also sins of omission. Buying things is easy; justice is hard. Instead of the common good capturing our imaginations and taking root in our actions, “ethical” can become a buzzword. The danger with ethical consumption is it becomes another trendy way to make us feel better about ourselves without commitment to our communities.

4. We can’t buy our way to a better world.

Recently I saw a friend on Instagram sharing pictures of accessories fairly made in developing countries, with the caption “ending poverty never looked so beautiful!” This approach is problematic for lots of reasons, not least because it takes all the complexities of global poverty and inequality, and turns it into something individuals can remedy simply by buying cute things.

People are poor as a result of huge, systemic issues and long histories of colonization, powerful countries exploiting other countries, with long-lasting impacts on global inequality today. While I agree with the Starfish Story approach to assistance, our efforts should be focused on ending systemic evils and rapacious policies, as well as on reparations for historic injustice.

To only focus on our own consumption as a fix is not only short-sighted, but also unfair to those we seek to help. It ignores our true agency – as the author of Myth of the Ethical Shopper puts it, “our real leverage is with our policies, not our purchases.” We can’t buy our way to a better world.

We can’t buy our way to a better world. @iambethwatkins

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While ethical consumption is presented as an alternative to faceless corporate capitalism, it still relies on the same logic – desire more, consume more, it will make you happy and the world better. It’s a better alternative in our current paradigm – but it’s still in the same paradigm.

It would do us well to understand some of the complexity, history, (and our own country’s responsibility) in global inequality before we claim we can change the world just by buying a beaded necklace.

About Beth:

Beth Watkins spent the last 6 years working in North and Sub-Saharan Africa with street children, refugees, and other vulnerable populations. She is currently settling back in the US with her immigrant husband and writes about living toward the kingdom of God and flailing awkwardly into neighbor-love at her website where her free e-book “For the Moments I Feel Faint: Reflections on Fear & Showing Up” is available.

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Tag: fast fashion

A Minimalist’s Guide to Slow Fashion {guest post}

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